Successful persuasion requires more than just the data, you need to be an effective and memorable communicator. The online course portion of this program examines the importance and challenges of communicating the value of TSMO. It presents tools and strategies for building a case and telling a compelling story tailored to various audiences.
The interactive seminar presents research in neuroscience which enhances audience connection and relevance then provides the opportunity to apply the knowledge to convert technical material into information that is clearly understandable to non-technical audiences.